Promoting Charity Benefits and Not Features
One of the main areas of our work involves helping non-profit organisations, charities, and social enterprises with their marketing, communications, and messaging. A common mistake we encounter is the tendency to focus on the features of what these organisations do rather than highlighting the benefits. People are more emotionally moved by the benefits rather than […]
Fundraising Ethically: A Holistic Approach
When fundraising for various reasons, it’s essential to think holistically in terms of generating income that aligns with the mission of your organisation. Fundraising ethically not only supports your cause but also builds trust and engagement among your supporters and beneficiaries. Here’s how to incorporate ethical principles into your fundraising strategy. Understanding the Importance of […]
How to Make Charity Donors Feel Valued: A Case Study
In the non-profit sector, the language used to communicate with charity donors is crucial. This case study illustrates the importance of making charity donors feel valued and appreciated, transforming them into heroes of the cause. Initial Engagement: The Power of Gratitude A lady once donated £5 to a charity. The key to maintaining her support […]
A Culture of Fundraising
Diversifying Income Streams for Charities and Non-profits If you represent a charity, a non-profit organisation, or a social enterprise, there might come a time when you choose to diversify your income streams. Perhaps you’ve been dependent on trusts or paid work, but now you’re keen to explore other feasible options. Engaging Your Community As you […]
Innovative Charity Fundraising Ideas
Hello, and welcome to the Caboodle Fundraising blog! I’m Glenn Oakes, the founder of Caboodle, your dedicated fundraising and marketing consultant, and charity mentor. Today, we will delve into some stimulating and inventive charity fundraising ideas. These ideas are applicable not just for Northern Ireland, but for everyone across the United Kingdom looking for fresh […]
