Fundraising is about making friends for your organisation! When you make friends who believe in your work, then the money will follow as they are given the opportunity to help.
Stakeholders already have an interest in what you do and want to see you succeed. You know who they are better than anyone but it may include:
Suppliers that you purchase goods and services from; staff; trustees, governors, council of management or other governing bodies; organisations that you work with, as well as the individuals that make up those organisations; beneficiaries and their friends, family and colleagues; customers; volunteers; members; supporters; donors; alumni; community organisations; spectators; audiences or your congregation.