A fundraising strategy is a document which maps out what you will do to generate sustainable income to carry out your mission. It helps you take more control of your financial future, fuels flexibility to run projects of your own design, meet unexpected costs, help with core costs and enables your non-profit organisation to be better placed to deal with increased need for your services.
We remain steadfast in our optimism for the future and regardless of how the marketplace, technology or the economy evolve; an income strategy will help you pre-empt and deal with challenges and make timely use of opportunities, utilising strengths that you may not yet have discovered.
It makes sense to formulate a charitable income strategy, so you are better at raising funds. Clear strategic direction will bolster your financial health and spread risk by pinpointing income streams that are good fit for your social enterprise or voluntary organisation.